SEO ) is a web-based technique of enhancing the visibility and visitor count of a web page by making it appear in the search results of a search engine. It is an effective technique which increases the traffic to a particular website helping it to become successful in its niche. Today, there are thousands of websites available on every subject, niche, products, information or services, thus, reaching the target audience has become exceedingly difficult and competitive for the organizations that rely on online business to a greater extent. SEO is the process of making the websites reach the top position in the list of results displayed in prime search engines like Google, Yahoo, MSN, etc. Whenever there is a requirement for information people primarily choose a search engine and find the answers from a list of different websites that are displayed in search engine results. The website that appears at the top of the search results is considered as the top ranking website, and this ranking is obtained with the help of a powerful internet marketing tool called search engine optimization. SEO is the marketing strategy with which your website is ranked among the several millions of other websites whenever a search engine question is typed. This will enable to increase the traffic through search engines as your website contains the most appropriate information than the other websites. There are many reasons that prove the importance of SEO to your business. The prime among the reasons is that it stands as the main and prominent internet marketing strategy that keeps your business highlighted for your market target as well as customers. This the means of exploring to the website visitors on what your business offers to its customers. SEO acts as a powerful tool in improving brand awareness. Since, the majority of people around the globe prefer to depend online for information search, purchase as well as manage business, SEO will enhance the visibility of your business throughout the world. SEO works out effectively on all the 365 days in a year, unlike other media sources such as Television or Radio or News Magazines. The reach of business with SEO is faster and always available than that of conventional advertisements that appear in a particular time and space in other media fonts. Internet marketing has shown enormous results in business development. A search engine result is found to attract a high level of customers, then from sponsored advertisements. Since the inception of e-commerce, the business growth appears to have reached unbelievable focus among the people around the world. A high percentage of revenue and increased customers sustained traffic source are some of the best marketing goals that can be achieved through SEO, in addition, SEO has been found to be the most cost-effective form of promoting your business than promoting through TV or radio. The success of a business depends on the number of customers it attracts and the respective profits, which can be attained with the help of SEO.